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My name is Des Cooke. I'm a BCBA-qualified Behaviour Analyst with an MSc and 30+ years in behaviour science. I work with professional coaches who are tired of surface-level "mindset" advice and want to know the actual science behind why people change — and why they don't.
Most coaching advice tells you what to do with a stuck client.
It doesn't tell you why they're stuck or how the brain actually changes behaviour.
That gap is what REWIRE fixes.
The Method
REWIRE is a behaviour science method built on decades of research — Psychological Flexibility, Relational Frame Theory, neuroscience — translated into practical tools you can use on your next coaching call.
No jargon. No fluff. No "just believe in yourself."
If you work with clients who say they want to change but don't — this is for you.
See What REWIRE Is About →Free to join. No pitch. Just the science.